Senior Research Manager (m/f/d) Media Research
Market researcher
Language requirements
Intro
Are you interested in media research, advertising effectiveness, and data-driven analyses? As a Senior Research Manager, you will work on modern research methods and develop new solutions for analysing media usage and campaign performance. Collaborating with various teams, you ensure that clients fully understand the impact of their campaigns and how they can be improved.
Description
Develop a modern research and insights strategy with the team
Analyse media usage across various channels, such as Out-of-Home, Digital, and Mobile
Plan and manage studies on reach, advertising effectiveness, and campaign performance
Develop models for measuring advertising effectiveness
Analyse and enhance the return on investment of campaigns and media channels
Further develop concepts for cross-media measurement and attribution
Observe and implement new measurement methods and AI-supported procedures
Collaborate with marketing, sales, and product development
Prepare and present analysis results clearly
Requirements
Completed studies, for example in media studies, statistics, business, or social sciences
Several years of experience in media research, market research, or audience measurement
Good knowledge of reach measurement, KPI systems, and media planning
Experience with studies and analytics tools
Proficiency in quantitative and qualitative methods
Interest in innovative and AI-supported research approaches
Good communication and presentation skills
Motivated to contribute ideas and drive new topics forward
What We Offer
πΌ Permanent employment contract
π΄ 30 days of holiday
β° Flexible working models and hours
π Remote work two days a week
βοΈ Workation up to 30 days a year in the EU and other countries by arrangement
π» Modern work environment with a laptop and company mobile
π Development opportunities with room for personal ideas
π€ Comprehensive onboarding
π Opportunity to gain leadership experience
π§ Scope for innovation in media and advertising effectiveness research
π β¬44 subsidy for the Germany ticket or as credit on the company credit card
π² Bicycle leasing
β³ Time value account, for example for sabbaticals
π Employee events and referral programme
π₯³ Health management, such as health days, eye tests, and vaccinations
βοΈ 24/7 employee counselling via the FΓΌrstenberg Institute
π Various employee discounts
π Work in a globally operating company with strong brands and visible projects
Closing
ππ We welcome applications from people of all backgrounds and look forward to your compelling application. ππ
Wall GmbH
As one of the leading city furniture and outdoor advertising companies, at Wall we create visions for the advertising industry, set new standards in urban furniture, and ensure a clean and safe cityscape with our services. We achieve all this thanks to our colleagues who demonstrate their skills every day.Are you eager to significantly shape the urban future? Then you're in the right place.We combine the tradition of a family business with the dynamism of an international corporation. We create visions for the advertising industry and never lose sight of the associated social responsibility. There are only a few topics more important to us than outdoor advertising. One of them is our employees. Their well-being is especially close to our hearts because they make Wall the company it is. With long-term contracts and diverse development opportunities within the company, we invest in our employees' future. If we want to succeed, it's together.
- 2 locations
- Media
- 201 - 500employees
- 5 open positions