Head of Marketing

Maschmeyer GmbH is a family-owned business with several body and paint shops in North Rhine-Westphalia. Our goal is to continuously strengthen our network of locations while expanding, taking into account market consolidation within the industry. With our further growth and expansion of our network, we are also continuously developing our brand.

We are looking for a creative, digital, and structured Marketing Manager (m/f/d) to help shape our entire brand presence and ensure unified and professional communication together with management, our departments, and our external advertising agency.

Our companies — with the associated PREMIUM body and paint centres — are among the largest and most modern in Germany in the industry.

We are a state-of-the-art service company, carrying out all services related to vehicle repair and accident restoration under one roof, for all makes and models.

Our dynamic & well-coordinated team consists of many wonderful and warm-hearted individuals.

Become a NOW a part of our wonderful team.

Responsibilities

• Responsible for the development and implementation of our corporate identity across all locations and communication channels
• Development and implementation of marketing activities for digital, social media, print, and corporate communications
• Creation of content for Instagram, Facebook, TikTok, YouTube, LinkedIn, and other platforms
• Independent production of photos, videos, reels, and other digital content from our daily business
• Development of creative content ideas to increase our brand awareness and reach
• Maintenance and further development of our website in collaboration with our advertising agency
• Support in SEO, online marketing, and digital communication measures
• Creation and editing of print media, advertisements, flyers, brochures, and presentations
• Design of print-ready files using appropriate software
• Coordination of advertising materials, vehicle signage, location branding, and workwear in line with our corporate identity
• Support our HR department with employer branding measures and recruitment campaigns
• Collaboration with external partners such as advertising agencies, photographers, print shops, and other service providers
• Support in digitalization projects and the further development of our internal communication processes

Qualifications

• Training or studies in marketing, media design, communication, or a comparable qualification
• Professional experience in marketing, content, or an advertising agency
• Strong sense for brand development, design, and target group-oriented communication
• Passion for social media and current digital trends
• Experience in creating photo and video content as well as social media formats
• Proficiency in graphic software
• Knowledge in website maintenance and digital platforms
• Creativity combined with a structured and independent work style
• Confident use of modern digital tools and interest in using AI-supported solutions for more efficient content creation
• Confident, authentic, and secure presentation
• Excellent German language skills, both spoken and written
• A friendly and clear communication style as well as enjoyment in engaging with people
• Positive and open demeanour
• Neat appearance
• Team player with a passion for work
• Flexibility, reliability, and punctuality
• Class B driving licence

Benefits

• Central key position with scope for creativity
• Attractive, performance-based remuneration
• Secure employment contract with a healthy company
• The opportunity to actively shape the brand appearance of a growing family business
• A lot of responsibility and short decision-making paths
• Modern workplace
• Collaboration with a professional advertising agency
• Long-term development prospects
• 30 full days of holiday
• Employee discounts
• Company pension scheme
• Asset-building benefits
• Flat hierarchies and a friendly team

You understand marketing as holistic brand management, not just as the execution of individual advertising measures. You ensure that Maschmeyer GmbH conveys a consistent, modern, and professional image at all locations and across all channels.

You combine creativity with high quality standards and implement ideas independently — from the first content idea through social media posts and videos to print materials, location design, and digital communication measures.

You always keep our corporate goals and sales requirements in mind and develop measures together with management, our departments, and the advertising agency that strengthen our brand, reach customers, and inspire new employees to join our company.

You enjoy trying new approaches, recognising trends early on, and using modern technologies and AI-supported tools effectively. Your aim is to sustainably advance the Maschmeyer brand and position it professionally for the future.

Then come on board now.

We look forward to meeting you!