Performance Marketing Specialist (m/w/d)

You don’t just build campaigns – you optimise them until they perform. You don’t wait for instructions, you independently test new approaches. And when you notice you’re doing a task manually for the third time, you ask yourself: "How can I automate this?"

Then you’re a great fit for us.

easycosmetic is searching for hands-on reinforcement in performance marketing. Not a coordination role, but someone who actively works in the accounts, tests hypotheses, and delivers results.

• Set up and optimise campaigns – You’ll handle Google Ads and Meta Ads, design campaign structures, test target audiences, and optimise for ROAS, CPA, and conversion rate.
  

• Manage external performance partners – You’ll oversee and optimise channels like idealo, billiger.de, and Criteo, analyse their performance, manage budgets, and identify opportunities for optimisation.
  

• Analyse ad performance – You’ll assess which creatives perform well to provide data-driven feedback to the graphics team.
  

• Utilise and evaluate AI systems – You’ll work with algorithmic recommendations and assess their effectiveness.
  

• Identify automation opportunities – You’ll spot repetitive processes and contribute automation ideas.
  

• Keep performance in view – You’ll monitor success metrics and work in a data-driven manner by creating dashboards or collaborating with the BI team.
  

• Collaborate with other teams – You’ll coordinate with Content, Social Media, and Email Marketing teams and work closely with AI, BI, and Software Development teams.
  

• Several years of practical experience in performance marketing, ideally in e-commerce.
  

• In-depth knowledge of Google Ads and Meta Ads.
  

• Understanding of AI-based advertising systems such as Meta Andromeda and Smart Bidding.
  

• Proficiency with performance KPIs and data-driven optimisation.
  

• Hands-on mentality: Willingness to independently complete tasks.
  

• Interest in AI tools and their applications.
  

• Ability to identify automation potentials in processes.
  

• Critical evaluation of algorithmic recommendations.
  

• Initiative and active contribution of your own ideas.
  

• Experience with price comparison portals and retargeting networks is advantageous.
  

• Basic knowledge in scripting or API use is desirable.
  

🚀 Established Google and Meta accounts with ongoing campaigns – you’re not starting from scratch

✨ Freedom to test new approaches and implement your own ideas

🤝 Internal support teams: AI Team, BI Team and Software Development – your ideas won't remain just ideas

🧠 An environment that sees AI as a tool, not a threat

🙌 Short lines to management, who are tech-savvy – no need to explain why automation is sensible

If this job has caught your interest, we look forward to receiving your application. Please send us your CV and a compelling cover letter highlighting your qualifications and motivation.

🌍🌈 We welcome applications from people of all backgrounds and look forward to your compelling application. 🌈🌍