Brand Experience Manager (m/w/d)

Developing new creative formats for young target groups (ages 14–23) and international fans—across platforms

Designing partner formats in collaboration with the sponsorship team—including ideas, planning, and evaluation

Independently organising and implementing events, programmes, and actions—from concept to execution

Overall responsibility for the season opening—planning, coordination, and implementation

Collaborating with external agencies—briefings, management, and quality control

Planning matchday programmes—content for the stadium, app, web, social media, and hospitality

Representing team leadership in their absence—including setting priorities and coordinating with other departments

Completed degree or training in marketing, communication, event, or sports management

Several years of professional experience in brand experiences, events, or project management—ideally in sports or entertainment

Good ideas, a clear brand understanding, and hands-on experience in on-site implementation

Experience addressing Gen Z audiences and in an international environment

Confident in editorial planning and live execution on match days

Great enthusiasm for football and Borussia Dortmund

Very good German and English skills and confident interaction with partners and agencies

Willingness to work flexible hours, including match days and weekends