: Marketing Senior Specialist

As a highly motivated Marketing & Communications (M&C) Senior Specialist Central Europe (CE), your work will focus on topics related to Climate & Sustainability. In our CE M&C Strategy & Campaigns team, you'll develop the campaign strategy for your topic areas in the Central Europe region and will ensure an effective orchestration of global marketing content in the Central European context. As the driving force behind all content in the area of Climate & Sustainability, you'll design and launch 360° campaigns. You'll strategically develop and tactically activate your campaigns in close coordination with the CE Leadership Team, the CE M&C Leadership Team, and global M&C teams. In addition to being responsible for selected campaigns, you will use your specialist knowledge and experience to contribute to the continuous development of our campaign capabilities and provide active support in expanding our data-driven marketing approaches and advancing the cross-functional way we address our
topics.

Your main responsibilities will include:
* Designing and implementing content and planning campaigns for our annually adjusted strategic positioning with central topics and messages, capabilities, targets, and performance indicators
* Communicating and managing messages in the local CE markets, with a focus on Germany, in a 360° approach across all internal and external channels and detailing of the guidelines, communication framework, and timelines for suitable channels
* Creating and interpreting thought leadership content and editorials in collaboration with subject matter experts and practice group management teams, leveraging existing BCG knowledge
* Conducting analyses and benchmarking in close collaboration with our Marketing Intelligence team to determine the effectiveness of the campaigns
* Functioning as an interdepartmental contact person for your topics and dynamically developing the cross-functional marketing and communication activities and strategic activations further, As part of the Strategy & Campaigns team, you'll report directly to the CE Marketing & Communications Senior Director. Your team is part of the broader CE Marketing & Communications team and works closely with the CE Leadership Team and the global Marketing & Communications teams. You and your team will collaborate with other teams throughout the company; they can be different departments, but also function leaders such as Managing Directors and Partners, Marketing Directors, and colleagues within BCG's Marketing function.